Beginner’s Guide to Branding Your Instagram Account



Need to model your Instagram account, get extra followers, and promote your enterprise?

Effectively, I’ve excellent news for you: So do many of the different 909.eight million customers, a lot of whom are companies similar to you.

Which suggests you’ve gotten a chance.

Ah, however there’s a catch!

There’s plenty of visible noise on Instagram—to the tune of 80 million daily photo updates!

So, you’ve bought to discover a option to stand out.

And while you do, your account has solely milliseconds to make a optimistic and memorable first impression.

Sounding like an uphill battle?

In that case, I’ve extra excellent news for you. It solely sounds arduous since you’re a newbie.

All it’s a must to do to grasp Instagram branding is observe some easy steps for branding your Instagram account, which we’ve got proper right here.

Let’s start with:

Why You Want Model Persona

Folks don’t interact with manufacturers on Instagram!


I can really feel you and my editor staring on the display with disbelief, however hear me out.

That is the place most people who find themselves making an attempt to model their Instagram account get it improper.

Folks don’t use Instagram to interact with manufacturers; they’ll do this wherever. They use it to interact with a model’s persona—to interact with the “human ingredient” of your model.

So, how do you convey that human ingredient to life?

You give your model a persona and goal—a cause for what you’re going to publish and why.

You change into a storyteller, extending your view and explaining your mission; you give individuals the explanation they should interact and take heed to you.


Manufacturers like Bala, a health model that sells ankle weights, reinforce their model persona with a unified feed, a powerful model voice, and repetitive imagery (all of which we’ll get to beneath).

Bala options robust ladies of all sizes and styles on their feed, with quick, quippy captions that their viewers identifies with.

Let’s break down how that occurs:

How To Model Your Instagram Efficiently

Marketing budgets don’t reduce it on Instagram, however manufacturers that talk by connecting with buyer feelings do.

Your branding is the glue that ties all the pieces collectively and creates an Instagram presence that will get seen.

It provides you a persona to work with, one which grows with you as you discover your voice. It allows you to create content material that folks acknowledge by utilizing constant font and colour schemes. And, it provides individuals one thing that’s visually tangible to determine with and connect with.

All of it begins along with your profile:

Nail your Instagram profile branding

Your Instagram branding technique begins along with your Instagram profile, since that’s the place you inform the world who you’re and what your posts are about.

And the highest converting Instagram profiles all have sure issues in frequent, reminiscent of a high-quality recognizable profile image, an identifiable username, an informative and interesting bio, constant Instagram pictures and tales, and hyperlinks to related campaigns or touchdown web page.

Your profile photograph ought to ideally be of your emblem, one that you simply’ll use to symbolize your model on all channels. If you happen to haven’t but give you a logo design, then that is the second to go forward and do this! Your emblem will assist individuals come to acknowledge and bear in mind your model, and it’ll assist to have it entrance and heart in your web page.

And bear in mind, consistency and recognition are the keys to profitable branding; use the identical emblem and canopy photograph for all of your social media accounts.

Recommendations on learn how to optimize your Instagram profile:

  • Guarantee your profile is about to public (not non-public)
  • Use an identifiable username
  • Use a high-quality, on-brand, immediately recognizable Instagram profile image
  • Write a pleasant, scorching, and informative bio
  • Enabled notifications
  • Select a enterprise class
  • Use a trackable hyperlink in your bio
  • Create an attention-grabbing Instagram 9-Grid

Give your content material the same look

The final word method of branding your Instagram account is by making use of a method that creates content material with the same look.

Your type, or Instagram aesthetics, is what individuals first see once they go to your model’s profile. It’s the moment first impression, so it’s bought to be proper.

Coloration is primary when creating a novel Instagram aesthetic in your Instagram account, because it not solely influences consumer buying decisions by 85% but additionally increases brand recognition by 80%!

Subsequent, select a typeface that fits your language type, then make sure you use that type in each publish.

Now you’re onto enhancing; that is the place you actually nail your content material look and provides it the cohesion it wants. At all times use the identical filter and enhancing guidelines, in your photos, as this ensures they match collectively organically and don’t look misplaced.

Try how Recess, the Millennial glowing water firm, designed their feed; discover how each publish seems to be prefer it’s associated to those close by?


Your objective is to create a unique branding style that runs all through all the content material you publish, enabling you to make use of plenty of completely different content material sorts whereas sustaining a constant appear and feel to it.

Set up your model tone and voice

Your model’s tone and voice type your persona, which provides your model the human ingredient that customers connect with.

So, what’s yours?

Are you critical, easy-going, or strictly informative?

Now’s while you set your type, like the extent of humor, slang, or persona you’ll use. Take into consideration the way you’ll sound in your captions and the way you’ll reply to your viewers’s feedback and messages.

Look no additional than Greenback Shave Membership for a model that sticks to their model voice regardless in the event that they’re pitching a sale, creating memes, or selling their merchandise:

Picture supply:

Most of all, your tone and voice have to fit your audience. So, set up one which fits each you and them, then stick with it.

And in terms of language, have you considered emojis but?

Specific your self with emojis

If you happen to suppose they’ll fit your tone and voice, emojis are a superb method of humanizing your content material and interesting in social media conversations.

A latest survey confirmed that 84% of women believe an emoji can assist categorical their message extra precisely than phrases.

And, as we process images 60,000 times faster than written content material, they supply a shortcut you need to use to speak, interact and join along with your viewers.

Use common hashtags to strengthen your Instagram branding

In style hashtags guarantee your Instagram account is discoverable by categorizing your content material, making it simpler for individuals to search out you.

Instagram permits you to use a restrict of 30 hashtags per publish, and based on TrackMaven, posts with 11 or extra hashtags appeal to the best free Instagram engagement charges.

You discover related hashtags so as to add to your Instagram pictures by researching and recording any hashtags your opponents use of their updates. Or, you possibly can scroll via a most popular hashtag list, very similar to you’ll for key phrase analysis.

Let’s say you specialise in promoting pure hair care merchandise. Begin by looking for that direct hashtag (#naturalhaircareproducts) and see if there are plenty of posts that use it.

Then, give you a number of completely different hashtags utilizing comparable key phrases, however attempt to discover ones which have various publish quantities, to ensure your content material doesn’t get misplaced amongst thousands and thousands of different posts.

You possibly can all the time use a hashtag suggestion device like Later to search out associated hashtags and see how generally they’re used.

Whenever you add common hashtags, you’re immediately increasing your publish’s attain, so it’s an awesome tactic to make use of when branding your Instagram account. However, attempt to solely use ones related to your model’s persona, merchandise, or companies, in an effort to make sure that you’re reaching a related viewers along with your posts.

Put up persistently

Constant posting is essential for any on-line branding technique, however particularly so for Instagram.

There’s no higher method of securing your viewers’s continued engagement than sustaining a constant posting technique. And whilst you don’t need to overload your followers, posting as soon as a day and on the proper time will guarantee your model stays relative and memorable.

You should use social media instruments like Sprout Social to search out the optimum posting occasions in your audience and arrange a pre-scheduled posting calendar.

Time to Begin Branding

Hopefully, you not see branding on Instagram as an uphill battle.

As a result of now what many of the different 909.eight million customers don’t: That it’s so simple as placing one foot in entrance of the opposite.

So, take it one step at a time, and also you’ll model your Instagram account, stand out, and develop your neighborhood.

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